Other Business Term

B2C is short for business to consumer, which means a business that creates products or services intended to be purchased by individual consumers as opposed to businesses (which are B2B).

Often a B2C company such as food products or personal care products will initially sell to a business acting as a distribution channel, such as a distributor or retailer, before the consumers ultimately purchase it for themselves.

There are examples of companies that are both B2B and B2C, for example, chocolate companies that sell to retail as well as corporate gift markets.

Some sources of financing just focus on servicing B2C businesses.

Don Gooding

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